Your Simple Guide to Marketing in a Changing Digital World


Marketing plans today must account for many factors to be successful.

Not only must your marketing strategy ensure brand relevance and impact across multiple platforms; it must also have the built-in adaptability needed to keep up with an ever-changing digital environment—one where conversations and customer decision-making can shift on a moment’s notice.

If you haven’t updated your marketing plan for 2019, the time to get started is now.

It’s as Easy as 1 2 3!

Today’s successful marketing plans combine new tactics designed for the digital world with traditional approaches to create lasting impressions. Your marketing must appeal to digital audiences, most of whom want to learn about products through content as opposed to traditional advertising methods.

Still, though, Forbes author Paul Talbot confirms that tactile marketing in a digital world is an essential piece of the puzzle. And what a puzzle it is.

The good news is that marketing is as buzzworthy a topic as ever leaving you with nearly endless access to research and specialists who can help you navigate the confusion.

Here are three steps that not only break it down into a simple method, but that’ll also guide you to marketing success:

1. Make a Commitment

The biggest hurdle for many small businesses is making a commitment. It’s not just about deciding you need something better, but about making the sincere, long-term investment of time, money and staff you need to implement an ever-changing marketing strategy.

Every year will require something new—and working to stay ahead of the curve is what it takes to get out of a marketing rut. Commit to getting out of your comfort zone, trying innovative marketing practices, and ditching elements that don’t work. Soon, you’ll see an increase in your ROI with more meaningful connections.

2. Follow a Strategy

Devise a strategy that is in line with digital practices, and which appeals to an online audience. Set clear goals with specific time frames—one month, six months, one year, five years, etc.—and keep your team aware of where you want your business to go.

As you refine your strategy, be realistic about your expectations. Marketing changes don’t happen overnight. It’s a long game that will reward you for creating great content and connecting with your audience on their level.

Break your strategy into smaller, platform-specific plans—those centered on social media, content, email and tactile marketing—for the most effective results.

3. Build a Team

Some business owners have the time to handle their marketing efforts on their own. But it’s not always time that makes the difference. To really bring your strategy to life, you need the right talent—professionals with the skill, insight and dedication needed to maximize your brand’s visibility and impact no matter what’s thrown your way.

Committing to a better marketing strategy means delegating to the right people—those with the know how to bring your vision to life while getting the most from your marketing budget.

Getting Started

At Marca Global, we specialize in ‘Marcating’: the proprietary technology and innovative digital media services your company needs to thrive in the ever-changing digital landscape. We customize outsourced digital marketing solutions to help your business shine online.

Contact us today for your complimentary consultation!

Blair Brown

About Blair Brown

Blair Brown is the President & Chief Operating Officer at Marca Global. She has a legal background and provides strategic leadership to establish long-range goals, strategies, plans and policies. Blair is an avid dog and horse lover and when she is not hard at work she is volunteering and fostering for animal rescues.

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