Modern marketing has experienced more shifts and disruptions than almost any other industry in the digital age.
In the past ten years, digital marketing trends have forever changed how businesses advertise. Though not completely phased out, such direct mail, billboards, and television, print and radio ads are well beyond their heyday.
Like it or not, businesses must now emphasize gaining customers through the digital landscape.
Why Digital Marketing Matters
“Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.” -Brandon Anderson
What do you do when you would like to find a product or service? Most people head to Google and start researching—which makes digital marketing a must-have in your outreach strategy.
Consumers spend most of their time shopping for products and services online. Not convinced? Consider the following:
- Over 90% of today’s consumers read online reviews before making a purchase.
- Over 91% of adults use search engines like Google to research companies.
- More than 84% of people trust online info as much as personal recommendations.
These numbers will continue going up in the years ahead. Many colleges are now offering digital marketing courses in response to this trend, and most businesses have already made the transition to digital-heavy marketing.
The Benefit of Digital Marketing: A Level Playing Field
No longer does the biggest company had the best advantage. Digital marketing has leveled the playing field.
Businesses of all sizes can compete for consumer attention. While larger companies can devote more funding to internal digital marketing campaigns, smaller firms can look to trained professionals for achieving similar results.
When done right, targeting your niche with key search phrases can give your brand higher online visibility than larger, less-specialized companies. As customers begin to frequent your content and social sites, your online presence—and digital marketing effectiveness—will continue to grow.
The Power of Data
More focus on digital marketing means a stronger emphasis on data collection. Data can be used to improve your website, boost your success rate and build campaigns that increase conversion rates.
Modern marketers must learn to use data to their advantage to improve their customers’ marketing efforts. A few critical areas they must master include:
- Website Analytics: The analytics on your site can help you learn about how people find, use and interact with your brand.
- Customer Segmentation: By creating subgroups of consumers, you can execute successful targeted marketing campaigns and better understand behavioral patterns.
- Success Rates: Understanding which deals are bringing in new clients—and those that are falling short —is critical to enhancing your online marketing approach.
As an aspect of digital marketing, social media is here to stay. For better or worse, modern consumers are spending engaging with brands and businesses on social media.
Consumers connect with businesses on social platforms—and marketers can reach these consumers through well-planned social media marketing strategies.
An active, well-maintained social media presence can improve your conversion rate and have a positive impact on your bottom line. The key to capitalizing on social media is to hire an expert to manage your efforts.
With digital marketing comes the demand for online reputation management. Your online reputation is everything that a consumer can find about your business online, and reputation management gives you control over it.
Google’s front page is more important than ever. And without reputation management, you’re leaving your online image in the hands of a chaotic digital environment. Opting out of reputation management can kill your digital marketing campaign before it begins.
Marca Global specializes in outsourced digital marketing services that improve your reach and boost your bottom line. Visit Marca Global today for your free consultation.