7 Email Marketing Best Practices That Will Increase Your ROI

By June 3, 2020 Inbound Marketing

Email marketing offers a great opportunity to connect with customers and turn prospects into buyers. But without a focused email approach, your campaigns could be falling flat, missing their targets while putting a major strain on your digital marketing budget.

In his latest post on Business 2 Community, Marca Global digital content pro Brandon Purdum looks at a few email marketing best practices to help optimize campaign performance, including ways to increase open rates, improve engagement, reduce unsubscribes and develop a strategy that maximizes your marketing ROI.

Brandon P

About Brandon P

Brandon Purdum manages the content team at Marca Global. His focus is writing informative, engaging content that helps brands improve outreach and achieve their digital marketing goals. He is an avid reader, aspiring novelist and father of a precocious four-year-old.

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