When was the last time you deployed a new marketing plan? If it wasn't this year, you might be falling behind the competition. Society is changing rapidly on all fronts, as are consumer expectations. If you want to keep up\u2014regardless of the industry you operate in\u2014a fresh new marketing strategy might be the key to success. \u201cGood marketers see consumers as complete human beings with all the dimensions real people have.\u201d \u2013 Jonah Sachs (American entrepreneur, designer, author and storyteller. About Marketing Reinvention 2019 marketing reinvention is a hot topic. People are talking about it on platforms ranging from Forbes to Entrepreneur\u2014and that isn't shifting any time soon. As the marketing climate continues to transform, the demand for marketing reinvention is only going to rise. In fact, many modern companies schedule a marketing update at the beginning of each year just to keep up with the changes. Marketing To-Dos for 2019 You'll find a few key areas that many businesses focus on highlighted below: \tArtificial intelligence for simple tasks. Think virtual customer service and chatbots. \tIncreased focus on video marketing. Videos are useful, attention-grabbing and popular in 2019. \tIncreased focus on content marketing. Content is king. \tEfficient leveraging of the marketing funnel. The typical approach often leaves consumers feeling ignored. \tFaster, more efficient customer interactions. The modern consumer wants to feel heard. The list could go on. But the bottom line is that business owners need to pay constant attention to modern trends, and to adjust their marketing plans accordingly. How to Initiate Your New Marketing Plan So, you've decided that a fresh marketing strategy for the year is an excellent idea for your company. How do you go about it? We\u2019ve outlined some simple steps below to get you started: Assess Where You\u2019re At Look at your current marketing plan and your company's online presence to assess where you're at right now. Ask important questions like: \tHow long has it been since your company updated its marketing plan and budget? \tWhat does your presence on Google look like if you search for your company? \tWhat are your reviews like on relevant review platforms and do you interact with your audience? \tHow active are you on social media and do you interact with your audience? Clean Up Once you know where you\u2019re at, it\u2019s time to clean up anything that doesn\u2019t fit anymore. Anything that doesn't harmonize with your new approach needs to go. From eliminating old blog posts to scrapping outdated mobile marketing plans\u2014topics touched on by Rich Brooks of Agents of Change\u2014it\u2019s time to eliminate everything that\u2019s hurting your bottom line. Make a New Plan Design a new marketing plan that functions in 2019's market, and pay close attention to your process so you can adapt your plan again in 2020. New marketing plans are an annual necessity for most businesses. Ready to Get Started? Creating your 2019 marketing plan is a step-by-step process that requires insight into the current digital landscape. And if you don\u2019t know what\u2019s going on, it may be time to take a few courses, or look to a professional for help. At Marca Global\u00ae, we specialize in proactive solutions that deliver your business more impactful and effective corporate marketing. Our team works with some of today's most prominent brands around the world, and we're committed to delivering the fiscally responsible services and solutions your business needs to achieve digital dominance. To schedule your no-cost consultation, contact us today. We\u2019re happy to outline the best ways to reinvent your marketing plan\u2014to combine proprietary technology and forward-thinking digital solutions that propel your brand beyond the competition.